Ex Why Zed Print logo

Have You Zoomed Us? The Fastest Way to Get Your Book Print-Ready

Posted on 5 January 2026
Grid of Zoom calls with Ex Why Zed clients discussing book printing specs and paper choices

There’s a moment in almost every print project where you can feel the momentum wobble.

You’ve got a PDF. You’ve got a vision. You’ve even got a rough idea of what you want it to feel like in someone’s hands. And then the questions start piling up:

  • “Should this be uncoated or silk?”
  • “Will this page count work with wire stitching?”
  • “How thick will the spine be?”
  • “Is this cover stock strong enough?”
  • “Do the colours need a tweak before we commit?”

These are good questions — they’re the difference between a book that looks “fine” and a book that lands exactly as intended. The snag is that email isn’t always the best place to solve them.

That’s where a Zoom print chat changes everything.

Why a Zoom call beats 67 emails

Author on a Zoom call with Ex Why Zed after agreeing book printing specs and next steps

Print is visual. Tactile. Full of small decisions that are much easier to make when you can see what someone’s talking about.

On Zoom, we can:

  • Share screens and review your file together (layout, margins, spreads, cover setup — the lot).
  • Use visual cues to explain formats, bindings, and how page count affects thickness and handling.
  • Show you real printed examples from the thousands of books, zines, catalogues and publications we’ve produced and keep in our studio.
  • Translate specs into real-world feel, so you understand the “why” behind a paper or binding choice — not just the numbers.

Instead of a long chain of “what do you think?”, you get a single conversation that ends with: clear decisions, clear next steps, and a spec that fits your project.

Who it’s for (spoiler: almost everyone)

Ex Why Zed reviewing a book PDF on a Zoom call using screen share to discuss print setup

We run Zoom print chats with:

  • Novice authors and first-time self-publishers who want reassurance and a straight answer.
  • Rockstar authors who know what they like, but want a printer who can keep up and refine the details.
  • Designers who want to talk through production possibilities quickly, with real examples to hand.
  • Indie presses who need reliability, consistency, and a print partner who actually gets the intent behind the work.

If you’re trying to make something readers will keep, share, sell, gift, or put on a shelf with pride — it’s worth talking it through.

What we actually cover on the call

Every project is different, but most Zoom chats naturally land on a few core areas:

1) Format: size, page count, and how it’ll handle

We’ll help you pick a size that suits the content and the way the book will be used. Pocketable? Coffee-table? Mail-friendly? Gallery-shop ready?
Then we’ll sense-check the page count so you don’t end up fighting a binding method that was never meant for it.

2) Paper: what looks good and feels right

Book paper samples showing coated and uncoated stocks for photo books and text-heavy pages

Paper is where books become physical. We can talk you through the difference between a smooth coated stock for crisp images and a more tactile uncoated paper for a warmer, softer read — and show examples live so you’re not guessing.

If you’ve never ordered samples before, we’ll point you to the right next step. Request Paper Samples.

3) Binding: the right build for your book

Wire stitched, perfect bound, hardback — each comes with strengths. On Zoom we can explain it with real books in hand, so the pros/cons aren’t abstract.

Need the broader overview? Our Binding Options overview is a useful companion read.

4) Covers and finishing (without the mystery)

Cover choices are half design, half durability. We’ll talk through what’s sensible for your budget and how the finish will behave in the real world (scuffs, fingerprints, handling, shine vs no shine).

5) File setup: the practical stuff that prevents pain later

Bleed, spine width, export settings, black values, image resolution… not glamorous, but crucial. A quick screen share can catch issues early and save you a reprint later.

If you want a deep dive after the call, our file set-up knowledge base is here.

The big difference: we’re a printer you can actually talk to

A lot of print companies hide behind a website. You fill in a form, get a number, and hope the end result matches what you pictured.

We do it differently.

Ex Why Zed is powered by people who handle books all day, every day — people who enjoy the details, and can explain them clearly. Zoom is simply the most direct way to share that experience with you.

It’s friendly, it’s visual, and it gets your project moving.

How to book a Zoom print chat

If you’d like to talk your book through, here are three easy ways to start:

Bring your questions, your PDF (even if it’s still in progress), and a rough idea of what you want the book to do in the world.

We’ll bring the print brains, the samples, and the honest advice.

Have you Zoomed us yet?

News, articles and whats what
Take a look at some of our other blog posts.
Need Inspiration for Your Childrens Book Cover? Start Here!

Need Inspiration for Your Childrens Book Cover? Start Here!

Posted on 1 April 2026
  by Mike Heaton
Key Highlights You know that feeling when you hold your finished story for the first time? The one you’ve poured your heart into, crafting every rhyme, character, and twist until it feels just right. It’s a moment of pride, but also one of uncertainty. How do you make sure your children’s book catches a reader’s […]
What Are the 5 Best Photobook Printing Services of 2026?

What Are the 5 Best Photobook Printing Services of 2026?

Posted on 1 April 2026
  by Mike Heaton
Key Highlights Many photographers spend hours capturing, editing, and polishing their images, but the final step of choosing a trustworthy photobook printing service often feels uncertain. You want colours that stay true, paper that complements your style, and a printer that offers consistent quality without delays or unexpected costs. Yet printing services vary widely in […]
How to Create a Design Portfolio That Stands Out?

How to Create a Design Portfolio That Stands Out?

Posted on 1 April 2026
  by Mike Heaton
Key Highlights Every designer wants their work to be noticed, but standing out in a crowded creative industry can feel incredibly challenging. Even with strong ideas and polished skills, your work can fall flat if it isn't presented with clarity and intention. That disconnect often leads to frustration; you know you're capable, yet your current […]
Best Zine Printing UK: Where to Print Your Zines?

Best Zine Printing UK: Where to Print Your Zines?

Posted on 30 March 2026
  by Mike Heaton
Key Highlights Publishing a zine is an exciting creative process, but finding the right printing company can be challenging. Many creators struggle with choosing between quality, affordability, and flexible print options, especially when producing independent publications or small creative runs. Whether you're an artist, photographer, illustrator, or DIY publisher, the printer you choose can directly […]
1 2 3 87
©2025 Ex Why Zed Ltd. All Rights Reserved | A polite suggestion to the rest of the print industry - why not use some brain power and creativity to write your own content rather than copying ours again?Catchfish Online