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Folded Leaflet Printing

Promote your brand with a folded leaflet.

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Here’s exactly what happens next

From idea to doorstep, in four steps

1

Tell us your project

The 30-second quote form — or the instant calculator for 1–20 copies. Your price lands the same day.

2

Send whatever you’ve got

Rough or ready. A real person checks your file and offers clear advice on making it ready to print. Free and fast.

3

Approve your proof

Your preview to sign off before we print the run. Until approval you can still make changes to the artwork.

4

Printed in Colchester, UK

Stapled booklets with you in 3 days, perfect bound books in 5 and hardbacks in 7 days. Free UK tracked delivery.

Start My Quote
…or just ring Mike & Harriet on 01206 766647 — real people, no chatbots, we love the tricky questions.
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Not ready yet? Everything you need to plan your Leaflet is below.

Inspiration first, then the nuts and bolts — paper, size, binding, page counts. The quote form is one tap away the whole time.
SO MANY FOLDING STYLES

Get inspired with our showcase of recent folded leaflet projects.
(Real life ones, not made up images of what a leaflet might look like)

IDEAS AND INSPIRATION
Folded Concertina Leaflets

At first glance, this looks like a slim photo zine. Then it opens… and keeps opening.

Documentary photographer Will Hartley wanted a compact, gallery-ready promo for an exhibition — something that could sit on a plinth, stand up on a desk, and still feel like a “book” in the hand. We printed it as a double-sided concertina on sturdy silk card, with a faux spine and wraparound cover panel.

Key print spec:
• Flat size: 200 × 994mm
• Finished size: 200 × 124mm (16pp concertina / 8 folds)
• Stock: 300gsm silk card, full colour both sides
• Detail: 5mm false spine after first fold + wraparound cover panel

Leaflet Options

Place Your Leaflet: Formats, Paper, Size and Binding

Binding, paper, artwork — every project comes down to these. Watch all three back-to-back and you’ll brief us like a pro in under ten minutes.

1 · Which Binding?

Stapled, perfect bound (glued, like a paperback) or hardback? Your page count has already decided — the whole rule in one picture.

Read the full Binding Styles guide →

2 · Which Paper?

Silk, gloss or uncoated — what each looks and feels like, and the insider hack that saves you money.

Read the full Paper Choices guide →

3 · Artwork Made Easy

Bleed, page sizes, cover files and the 3 common mistakes — plus we check (or rebuild) your file for FREE.

Read the full Artwork Hub guide →
Sorted your spec?
Get My Leaflet Price
BENEFITS OF PRINTING WITH EX WHY ZED

We hope you have enjoyed looking around our website. Here are some extra reasons to trust Ex Why Zed with your next project:

Want to chat about your ideas?
Call Harriet or Mike on 01206 766647, email hello@exwhyzed.com — or send your spec and we'll price it today.
Get My Leaflet Price

Still have questions?

FAQs to guide you in the final stages of your folded leaflet printing journey
How do I supply the artwork?

With folded leaflets, it's always best to make a mock-up first so you are comfortable that all the panels are in the correct place when they're folded.  There can be a few millimetres of movement during the printing and folding process so it's best to not produce your design with specific borders within the panels in case there is some movement and they slip over the fold.

Screen vs Paper

Will it look like it does on screen?

Unfortunately what is seen on an RGB, backlit screen is never going to be the same as it appears on paper in cmyk.  It's just impossible to achieve that and no printer could.  You will have to allow for some difference in the colours between the two mediums but having something tangible in your hands and seeing the images on paper gives the publication a charm that just sending out a pdf wont do.

How long does it take?

We will aim to deliver the finished work in 5-10 working days after receiving your print-ready artwork.   The precise length of time depends on how complex the folding is and how many copies you are going for.

If you are working to a crucial hand in deadline then we strongly advise leaving more time in case there are any artwork issues with your files or courier problems with delivery.

Additionally there can be a day or two of amends required to the artwork before it's print ready which we're more than happy to help with but you'll need to factor that in to timings.

Remember, we’ll need a hi res pdf file with 3mm bleed and crop marks on each edge to go ahead please. Sending it over correctly first time means we can go straight to print. Do have a last check through our file set up guides to make sure all the boxes are ticked.

How do I add bleed to my supply?

We will need 3mm bleed on all the edges, you'll notice at the moment that the artwork stops at the crop marks - it needs to extend 3mm beyond this to avoid any chance of a white border.

The following page includes illustrated and video guides on how to set up bleed correctly:

Setting up bleed for print.

Will the leaflet bounce open?

The more folds you have and the thicker paper you use, the more chance there is of it bouncing open.

If you have a cross fold leaflet, so for example A2 folded to A5 where it one way across then the other way, we recommend using 100gsm or 115gsm to ensure a crisp fold.

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