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Paq Works x Offspring x Nike Air Max

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240x170mm Books
4pp Cover onto 300gsm Uncoated
Matt Lamination to outer
66pp Text onto 120gsm Revive Offset 100% Recycled
CMYK+ Pantone 389 print throughout
Trimmed, collated and perfect bound

+ Accompanying dust jacket
CMYK print single-sided
onto 160gsm Diamant Transprint
Trimmed, folded and wrapped around cover

“Pushing the Boundaries of Print: The Offspring x Nike Air Max Book Case Study”


“Please Read First” is not just a book; it’s a celebration of sneaker culture, a tribute to the iconic Nike Air Max. Designed by Paq Works and brought to life by Ex Why Zed, this artistic endeavour brings the vibrant energy of streetwear onto paper. Let’s delve into how this stunning piece of lookbook printing for fashion brand came to be.

Project Background

Nike, a world-renowned sportswear brand, and Offspring, a leading sneaker retailer, joined hands to create a mesmerising book that showcases their iconic Air Max series. When it came to designing this compelling narrative, the task fell to the innovative design studio Paq Works, renowned for their work on creative industry printing. This wasn’t just another job for us at Ex Why Zed; it was a collaboration that took the lookbook printing for fashion brand to a whole new level.

The Design

Drawing inspiration from the edgy aesthetics of streetwear and the dynamic design of the Air Max series, the book presents groundbreaking new perspectives on this iconic series. Rich with photographs, artwork, and insights, the book becomes a glorious tribute to all sneaker enthusiasts. Its cover – a standout piece featuring a camouflage dust jacket and a folded poster – encapsulates the ethos of sneaker culture. The full-colour CMYK+ Pantone 389 print throughout adds a vibrant touch to the artwork, making it a real feast for the eyes.

The Print Specifications

The book measures 240x170mm, with a 4pp cover printed onto 300gsm Uncoated and adorned with Matt Lamination on the outer side. The 66pp text is printed onto 120gsm Revive Offset 100% Recycled. We chose to print the job on our Heidelberg litho press, renowned for its excellent print quality.

Accompanying the book was a unique dust jacket, with a CMYK print single-sided onto 160gsm Diamant Transprint. This was then trimmed, folded and wrapped around the main book – an exquisite finishing touch that exemplifies our dedication to quality and detail in corporate printing.

The Results

With its flawless print quality, thoughtful design, and insightful content, “Please Read First” stands as a testament to the power of collaboration and creativity. It’s more than just a ‘lookbook’ – it’s a visual journey through the world of sneakers, a narrative brought to life with vibrant colours and compelling artwork. From design concept to printed project, this venture redefines the potentials of ‘lookbook printing for fashion brand’.

At Ex Why Zed, we believe in pushing the boundaries of what is possible in print. Projects like “Please Read First” inspire us to innovate and deliver exceptional print solutions that exceed expectations. To explore more about our print projects, visit us at Ex Why Zed.

Ready for a Quote?

We hope you find this case study inspirational.

For more information on this book or to discuss your upcoming project, do get in touch on:
hello@exwhyzed.com01206 766647
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Ex Why Zed makes self publishing a truly pleasurable experience!
Brilliant communication from start to finish. Mike had endless patience for the many questions we asked. The guides provided were easy to follow and super helpful (the video guides are a must watch too). Our order of hardback illustrated children's books was delivered expertly packaged and on time. As for the finished product itself - stunning - a real joy to finally hold, beautifully made and perfectly printed! We couldn't have asked for more. Well, we did - we instantly placed an order for paperback children's colouring books too, which we are equally as happy with. Look forward to working with Ex Why Zed again in the future.
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