Innovative Booklet Printing Solutions: Insights from Ex Why Zed’s Diverse Projects

An informative 5 minute read.

At Ex Why Zed, we understand that booklet printing is more than just putting pages together—it's about crafting a tangible narrative that resonates with your audience. A well-designed booklet serves as a powerful medium to showcase your brand's story, highlight your products, or celebrate your community's heritage. Whether you're unveiling a new fashion collection, promoting innovative products, or commemorating local history, the quality and design of your booklet can significantly impact how your message is received and remembered.

Educating You on Printing Choices

To help you make informed print choices when you embark on your booklet printing journey, we have analysed and dissected a series of recent booklet projects. These case studies demonstrate the diverse applications of booklet printing and highlight our expertise in transforming creative visions into high-quality, impactful publications. From fashion lookbooks and artist portfolios to community heritage booklets and bold, message-driven publications, our portfolio showcases the breadth and depth of our capabilities. Let’s delve into some of our standout projects that exemplify our commitment to excellence in booklet printing.

Fashion and Artistry: Capturing Visual Excellence

Je M’appelle by Studio Jordan NYC

In collaboration with Studio Jordan NYC, we brought the stunning "Je M’appelle" series to life. This visually striking project required meticulous design and high-quality printing to showcase intimate, authentic portrayals of individual models. Studio Jordan’s minimalist yet impactful aesthetic was perfectly complemented by our clean layouts and high-precision printing. The use of monochrome photography with selective colour accents created a powerful visual contrast that made each page a compelling visual narrative.

Our choice of a small, handheld format enhanced the booklet’s intimate feel, making it a personal artefact that clients could easily carry and share. The 300gsm silk cover with matt lamination not only provided durability but also added a sophisticated touch that elevated the overall presentation. Read the full case study here.

A Slick Summer to Remember by Slick Gorilla

Slick Gorilla’s "A Slick Summer to Remember" is a vibrant lookbook that blends beachside leisure with urban sophistication. This project required a dynamic balance between playful branding elements and high-fashion aesthetics. Our selection of uncoated paper and wire-stitched binding provided a tactile, organic feel that perfectly complemented the lookbook’s film-like photography and warm, summery colour palette.

The clean layout with ample white space allowed the vibrant images to dominate, while the bold typography and consistent colour scheme ensured a cohesive and engaging reader experience. The result was a sensory journey that not only showcased Slick Gorilla’s products but also reinforced their brand identity as both aspirational and attainable. Discover more about this project.

Forward Thinking Hair Colour by Slick Gorilla

With "Forward Thinking Hair Colour," Slick Gorilla sought to empower self-expression through innovative hairstyling. We delivered a high-quality A5 zine that featured bold, modern typography and vibrant, expressive photography. The choice of sustainable materials, including 300gsm gloss stock and 130gsm silk paper for the interior, aligned with the brand’s commitment to ethical practices.

Our precise colour calibration ensured that the vibrant hair colours were faithfully reproduced, enhancing the visual impact of each page. The strategic use of white space and minimalist design elements allowed the stunning photography to take centre stage, creating a publication that was both visually appealing and true to Slick Gorilla’s forward-thinking ethos. Explore the full story.

Showcasing Creativity: Artists and Illustrators

A5 Booklet Printing Made Easy for Illustrator Ollie Hirst

Illustrator Ollie Hirst partnered with us to create a visually stunning A5 booklet that serves as both a personal archive and a professional showcase. Ollie’s versatile artistic abilities were beautifully highlighted through our expert guidance on paper selection and binding choices. We recommended a 300gsm silk cover with matt lamination and a 130gsm silk interior, ensuring that each page provided a tactile experience that complemented Ollie’s intricate illustrations.

The wire-stitched binding not only provided durability but also allowed the booklet to lie flat, making it easy for readers to engage with Ollie’s artwork. The four-colour printing process ensured vibrant, high-resolution images that captured the essence of his creative vision. The result was a refined, tactile publication that beautifully highlighted Ollie’s diverse portfolio, making it an impressive tool for both personal and professional use. Learn more about this booklet printing collaboration.

Large Format Booklet Printing – Showcasing Tiwi Artistry at JGM Gallery

Our work with JGM Gallery on the "Yoi" exhibition catalogue showcased the enchanting artworks of the Munupi Arts and Crafts Association. This large-format A3 booklet featured bold, immersive design choices and high-quality, sustainable materials that honoured the integrity of Tiwi artistry. We utilised 100% recycled uncoated paper and employed a staple-bound finish to ensure durability without compromising the booklet’s aesthetic.

The full-colour prints were meticulously calibrated to preserve the vibrant hues and intricate details of each artwork, allowing them to shine through the expansive pages. The design balanced large, bold graphics with minimalist typographic elements, creating a cohesive and visually stunning narrative that celebrated the rich cultural heritage of the Tiwi people. Read the full artist booklet case study.

Community and Heritage: Celebrating Local Stories

Made In Our One Square Mile

In collaboration with Kate Goodall and supported by the Heritage Fund, "Made In Our One Square Mile" celebrates local history with vivid storytelling and innovative design. This compact, wire-stitched booklet captured the essence of community heritage, blending archival images with modern design elements to create an engaging narrative. Our choice of 120gsm uncoated paper provided a tactile quality that enhanced the storytelling experience, making the booklet both durable and aesthetically pleasing.

The thoughtful use of colour palettes and minimalistic typography ensured that the content was both accessible and visually appealing. Each page was designed to balance text with imagery, creating a harmonious flow that kept readers engaged. The result was a publication that not only preserved local history but also instilled pride and curiosity within the community. Discover the details here.

Hemel Hempstead: New Town from Old by Danielle Dean Studio

Working with Danielle Dean Studio, we produced "Hemel Hempstead: New Town from Old," a thoughtfully crafted A5 booklet that blends nostalgia with critical examination. This project required a deep understanding of Hemel Hempstead’s history and the ability to translate complex narratives into a visually compelling format. Our use of FSC-certified paper and wire stitching ensured a sustainable and durable product that beautifully showcased the town’s legacy.

The booklet featured a combination of sepia-toned and duotone imagery, creating a visual bridge between the past and present. The clean, sans-serif typography provided clarity and readability, guiding readers seamlessly through the content. Our meticulous attention to detail in layout and colour calibration ensured that every page was a testament to Hemel Hempstead’s rich heritage and our client’s artistic vision. Learn more about this project.

Programme Booklet Printing for What's Happening at The Place

Our collaboration with The Place Newport resulted in a vibrant programme booklet that effectively communicates upcoming events with playful design and dynamic typography. The wire-stitched, A3 format ensured durability and ease of use, making it an ideal tool for community engagement. The bilingual design, incorporating both Welsh and English, fostered inclusivity and reflected the diverse nature of Newport’s community.

The use of bold typography and speech bubbles on the cover created an inviting and conversational tone, while the consistent colour scheme and structured layout inside ensured that event listings were easy to navigate. The inclusion of illustrations and photos of community members added a personal touch, making the booklet feel more like an invitation than a formal programme. Read the full case study.

Promoting Sustainability and Innovation

Sustainable Printing - Stella McCartney Sport x Adidas Lookbooks

Partnering with Stella McCartney and Adidas, we produced lookbooks that marry sustainability with style. Printed on recycled Evolution Uncoated paper using eco-friendly processes, these A4 booklets showcased vibrant sportswear collections while adhering to stringent sustainability standards. Our commitment to environmentally conscious printing was reflected in every aspect of the project, from paper selection to the use of vegetable-based inks.

The large format allowed for expansive, high-resolution images that highlighted the intricate details and vibrant colours of the StellaSport collection. Our four-colour printing process ensured that each piece of apparel was represented with exceptional clarity and vibrancy, reinforcing the brands' dedication to quality and sustainability. The result was a stunning, eco-friendly publication that effectively promoted the collection and aligned with Stella McCartney’s sustainable fashion ethos. Explore the full story of our booklet printing for Stella and Adidas.

Our Tiny Bees Product Lookbooks

For Our Tiny Bees, a natural skincare and candle company, we crafted A6 promotional booklets that encapsulate their commitment to sustainability and quality. These 24-page self-cover booklets, printed on 120gsm uncoated paper, beautifully showcased their product range made with 100% British honey and beeswax. Our high-quality, four-colour printing brought their products to life, creating a tactile marketing tool that effectively increased brand awareness and drove sales.

The clean, minimalist design with ample white space allowed the vibrant product images and detailed descriptions to stand out. Our wire-stitched binding ensured durability, making the booklets easy to distribute and handle. The consistent use of the brand’s colour palette and thoughtful layout design reinforced Our Tiny Bees’ identity as a sustainable and quality-focused brand, resulting in a promotional booklet that was both beautiful and functional. Discover more about this project.

Empowering Voices: Bold and Unapologetic

The Dyke Express

"The Dyke Express" is a bold publication celebrating lesbian identity and community. Our A3 booklet printing provided a large canvas for impactful, hand-drawn typography and expressive black-and-white imagery. The oversized format amplified the visual impact

, allowing bold statements like "A Big Strong Mass of Lesbian Fury" and "Dykes to the Front" to take center stage. The choice of 100gsm Revive Uncoated paper not only provided a raw, authentic feel but also reinforced the publication’s grassroots, DIY ethos. The unbound, nested design made the booklet easily portable and shareable, embodying the rebellious spirit of the lesbian movement.

The stark black-and-white colour scheme ensured high contrast, drawing attention to the powerful messages and minimalist illustrations that reflect the diversity within the community. Each page was meticulously designed to balance bold typography with evocative imagery, creating an emotionally charged narrative that resonates deeply with readers. The result is a publication that serves as both a visual and textual celebration of lesbian pride, empowerment, and community. Read the full case study.

Natural Beauty: Celebrating the Great Outdoors

Ashdown Forest: Through the Seasons by Craig Payne

Craig Payne’s "Ashdown Forest: Through the Seasons" is a visually immersive booklet that captures the forest’s seasonal transformations. Our choice of uncoated paper and large-format printing enhanced the tactile and visual experience, allowing readers to fully appreciate the serene beauty of Ashdown Forest. The 290x290mm square format provided a bold, symmetrical canvas for Craig’s landscape photography, ensuring each image was presented in its full glory.

The wire-stitched binding ensured durability, allowing readers to immerse themselves in the panoramic spreads without worrying about wear and tear. The 300gsm silk cover with matt lamination offered a sophisticated and tactile finish that complemented the natural, velvety texture of the interior pages. Each spread was thoughtfully designed to balance whitespace with expansive imagery, creating a harmonious flow that guided readers through the forest’s tranquil landscapes. Learn more about this project.

Why Choose Ex Why Zed for Your Booklet Printing Needs

At Ex Why Zed, we pride ourselves on transforming creative visions into tangible, high-quality publications. Our expertise in booklet printing spans various industries and project types, from fashion lookbooks and artist portfolios to community heritage booklets and bold, message-driven publications. Each project we undertake is approached with meticulous attention to detail, sustainable practices, and a commitment to exceeding client expectations.

Choosing Ex Why Zed means partnering with a team that values your vision, understands your needs, and delivers exceptional print solutions tailored to your unique requirements. Whether you’re looking to create an immersive lookbook, celebrate local history, or empower community voices, Ex Why Zed is your number one choice for booklet printing.

Ready to elevate your next project with unparalleled precision and quality? Contact us today to discover how Ex Why Zed can bring your booklet printing dreams to life.