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Hardback Fashion Lookbook Printing for Ted Baker London – Q3 Autumn Winter 25

240x170mm Casebound Books
Cover onto 175gsm Colorplan Racing Green
Foiling to outer
Wrapped over greyboard case
2x 4pp End Papers printed onto 170gsm Uncoated FSC Certified
80pp Inside pages onto 170gsm Uncoated FSC Certified (14mm spine)
Printed in full colour throughout
Case bound

For Ted Baker London’s Q3 Autumn Winter 25 launch, the brief was clear: a hardback lookbook that feels like an object you keep, not a booklet you recycle. Our team printed a 240x170mm casebound book with a Racing Green Colorplan cover and foil detailing — a simple palette, done properly, with the confidence of a fashion brand that knows its own taste.

The cover concept leaned into a tougher, industrial mood for the season. That’s where the raw, coloured stock and the crisp foil work earn their place: the green has depth, the foiling catches light without shouting, and the whole thing lands with that “pick me up” presence you want on a buyer’s desk.

If you’re planning a similar project, start here: our lookbook printing service, the step-by-step print journey, and our paper samples page for choosing cover materials with your hands, not just your eyes.

About the Lookbook

This is a fashion lookbook built for buyers and for fans who want the full seasonal story in one place. The page pacing mixes oversized, bold typography with clean, stylish photography — a rhythm that keeps the flip-through moving and gives key images room to breathe.

Inside, the bright white uncoated stock keeps everything honest. You get fabric texture where it matters, and the colour still stays lively across full-page images and quieter spreads.

Print Specification & Materials

We produced 240x170mm casebound books with a cover printed on 175gsm Colorplan Racing Green, wrapped over greyboard, with foiling to the outer. The inside pages were 170gsm uncoated FSC Certified, printed in full colour throughout, finished with 4pp endpapers (2 x 4pp) also on 170gsm uncoated FSC Certified. With an 80pp text block, the spine comes in at around 14mm — substantial, but still neat in the hand.

The result is a hardback that genuinely reads like a piece of design — not just in the artwork, but in the materials. That “book as object” feeling is exactly what casebinding is for.

Design Nuances We Loved

Colourplan + foil is a power move. The Racing Green stock gives you a deep, uniform colour without needing ink coverage, and the foil adds contrast and precision. On this cover, the combination feels sharp and calm at the same time.

Big typography, clean margins. The interior spreads use oversized statements and generous white space as a deliberate pacing tool. When you’re flipping fast, those pages act like chapters — they reset the eye, then the photography hits harder on the next turn.

Uncoated pages that still hold colour. 170gsm uncoated is a sweet spot for lookbooks when you want tactility and image clarity. It keeps skin tones and fabric finishes looking natural, while still letting brights pop.

The Client’s Print Journey

This project lived on a tight pre-Christmas schedule, with a shoot mid-December and finished books needed in early January. We mapped the dates from day one and flagged what was realistic, including how premium cover processes can add production days.

As the files developed, we helped the team pressure-test the artwork for print: bleed set-up, exporting in single pages (not spreads), and avoiding trim headaches with borders by allowing sensible breathing room. We also flagged common colour pitfalls early — RGB images and four-colour blacks can look great on screen, then drift in print if you don’t control them.

When a last-minute spec change was requested, we gave a straight answer on timing: switching stocks that late would risk the deadline because materials had already been ordered and allocated. The team confirmed to proceed, and we kept comms open right through production.

How Ex Why Zed Helped

We supported the project like an account-managed job should be: quick replies, clear technical guidance, and calm decision-making under time pressure. From ordering the Colorplan stock as soon as the cover colour was confirmed, to pre-press checks on resolution, blacks, and colour space, we focused on the details that protect quality and delivery dates.

If you’re at the planning stage, our instant quote calculator is a useful place to sanity-check budgets, and the hardback book set-up guide will save you time when you’re building files for casebinding.

Takeaways for Your Next Fashion Lookbook

    • Let the cover material do the heavy lifting. Coloured stocks like Colorplan bring depth and consistency, and foil adds crisp contrast without needing busy artwork.
    • Use typography as pacing. Oversized statements and white space work like beat markers in a flip-through — especially for buyers scanning quickly.
    • Plan borders with trim tolerance in mind. If you want “frame” layouts, give them room (an 8mm+ approach is far safer than skinny borders).
    • Lock colour decisions early. RGB-to-CMYK shifts are normal — the goal is controlled consistency, not a perfect screen match.
    • Build time for special finishes. Foil, emboss and other premium processes are worth it — but only if you give them the calendar space.

Thinking about your own hardback lookbook? Start with Printed Project Builder, or drop our team a note via contact.

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