Fashion Photography Booklet Printing in New York

166x127mm Booklets
4pp Cover onto 300gsm Silk
Matt laminated to the outer
Inside pages onto 130gsm Silk
Four colour print throughout

Experience the pinnacle of fashion photography booklet printing with "Je M’appelle," a stunning series crafted by Studio Jordan NYC. At Ex Why Zed, we had the privilege of bringing this visually striking project to life, showcasing our expertise in high-quality print solutions. This case study delves into the meticulous design and production process, highlighting our seamless collaboration with Studio Jordan. Whether you’re looking to print lookbooks, brochures, or custom-sized booklets, discover how Ex Why Zed can elevate your next project with unparalleled precision and quality. Explore our booklet printing services, lookbook printing, and photobook printing for more inspiration.

High Quality Fashion Lookbook Printing

Thematic Significance

"Je M’appelle" stands as a testament to the innovative and bold approach in contemporary fashion photography. The thematic core revolves around the intimate portrayal of individual models, captured in a raw and authentic manner. This zine printing series seamlessly blends personal storytelling with high-fashion aesthetics, creating a powerful visual narrative.

Styling Aesthetics

The overall styling of "Je M’appelle" exudes a minimalist yet impactful aesthetic. The use of monochrome photography with occasional splashes of colour through emojis and graphical elements adds a playful contrast to the otherwise serious and polished images. This juxtaposition not only grabs attention but also infuses a sense of modernity and youthfulness into the booklet.

Design Choices

The design choices made by Studio Jordan are meticulous and thoughtful. The custom size booklet features a clean layout with ample white space, allowing the photographs to breathe and command attention. The decision to use a small, handheld format enhances the intimate feel of the publication, making it a personal artefact that can be easily carried and shared.

Colour Palette

The primary colour palette is dominated by black and white, with subtle, strategic uses of colour to highlight certain elements. This restrained use of colour ensures that the focus remains on the photographic content while adding a layer of sophistication. The inclusion of colourful emojis on the cover and certain pages adds a layer of whimsy and accessibility.

Typographic Usage

Typography in "Je M’appelle" is bold and straightforward, reflecting the zine’s modern and edgy tone. The cover features a large, sans-serif font for the title, creating a strong visual impact. Inside, the text is minimal, allowing the images to take centre stage. This typographic restraint aligns perfectly with the minimalist design approach.

Page Layout

The page layout is consistent and cohesive throughout the booklet. Each spread is thoughtfully composed, balancing full-page images with smaller, strategically placed photos. This consistency in layout not only creates a harmonious flow but also reinforces the booklet's professional quality.

Binding Style

The booklet employs staple binding, a choice that complements its zine-like aesthetic. This binding method is practical and cost-effective, aligning with the publication's purpose as a collectible, easy-to-distribute promotional piece. The staple binding also allows the booklet to lie flat when open, enhancing the viewing experience.

Storytelling Elements

"Je M’appelle" excels in visual storytelling. Each photograph tells a story, capturing the essence and personality of the models. The sequence of images is curated to create a narrative arc, taking the viewer on a visual journey. The use of playful graphical elements and minimal text further enhances this narrative, making the booklet engaging and memorable.

Actionable Insights for Future Designers:

• Consistency is Key: Maintain a cohesive design language throughout your publication to create a unified and professional look.
• Minimalist Aesthetic: Embrace minimalism by using ample white space and focusing on high-quality imagery.
• Strategic Colour Use: Use a monochrome palette with selective colour accents to highlight important elements without overwhelming the viewer.
• Bold Typography: Opt for bold, sans-serif fonts for titles to create a strong visual impact.
• Thoughtful Layouts: Ensure that each spread is thoughtfully composed, balancing full-page images with smaller photos to create a harmonious flow.
• Practical Binding: Choose binding methods that are practical and align with the publication's purpose, such as staple binding for zines.
• Engaging Storytelling: Use visual storytelling to create a narrative arc, making your publication more engaging and memorable.

Looking to design your next fashion lookbook? Read our guide on the best design software for page layout.

Studio Jordan Print Journey

• Revised Files Sent: Joshua re-uploaded the final files for both booklets due to visual mistakes in the initial uploads.
• Print Queue Management: Ex Why Zed promptly removed both jobs from the print queue to address the corrections.
• Communication on File Transfer: Clarification was needed on the correct email address for file transfer.
• Approval Process: Revised proofs were sent back to Joshua for final approval.
• Shipping Confirmation: Final confirmation of the shipping address before dispatching the printed booklets.

Client's Aims and Aspirations

Joshua from Studio Jordan aimed to create a high-quality print version of their fashion photography booklets, "Je M’appelle," featuring two editions: Shlomit and Waled. The primary goal was to produce 50 copies of each booklet with precise attention to visual details, ensuring the final product met their standards for professional presentation.

Questions, Pain Points, and Stumbling Blocks

• Visual Mistakes Due to Dyslexia: Joshua faced challenges with visual mistakes in the initial files, which were attributed to his dyslexia.
• Correct File Submission: There was a mix-up with the email address for sending files, which required clarification to ensure the correct files were received by Ex Why Zed.

Ex Why Zed's Expertise and Solutions

• Prompt Response and Action: Upon receiving Joshua’s email about the mistakes, Ex Why Zed quickly pulled the jobs out of the print queue, demonstrating their responsiveness and commitment to quality.
• Clear Communication: Ex Why Zed provided clear instructions for resubmitting the correct files to the right email address, ensuring there were no further delays.
• Prepress and Proof Approval: The team at Ex Why Zed processed the new files through prepress and sent revised proofs to Joshua for approval, highlighting their thorough quality control process.
• Final Delivery Confirmation: Ex Why Zed confirmed the shipping address before dispatching the finished booklets, ensuring the delivery details were accurate.
• Expertise: The interaction showcased Ex Why Zed’s expertise in handling print projects with precision, even under time-sensitive circumstances.
• Authoritativeness: Ex Why Zed’s ability to manage and correct issues promptly reflects their authority in the printing industry.
• Trustworthiness: The transparent communication and proactive problem-solving approach instilled trust in their service.

Positive Interaction Highlights

• Joshua’s Acknowledgment: Despite the challenges, Joshua appreciated the swift and supportive responses from Ex Why Zed.
• Final Proof Approval: The approval of the revised proofs indicated satisfaction with the corrected files and the overall service provided.

Featured Comment from Joshua

“Thanks, Mike and Harriet, for your prompt responses and adjustments. The final proofs look great, and I’m looking forward to seeing the printed booklets!”

The "Je M’appelle" series by Studio Jordan NYC is a testament to the power of thoughtful design and high-quality printing. Through our collaborative process, we navigated challenges and delivered a product that met the client’s high standards. This case study highlights the importance of meticulous attention to detail, clear communication, and expertise in printing technology. At Ex Why Zed, we pride ourselves on transforming creative visions into tangible, high-quality prints that stand out. Whether it’s fashion lookbooks or other custom projects, we are committed to providing exceptional print solutions tailored to your needs.