A3 Booklets
8pp Self Cover
onto 100gsm Uncoated
Printed in full colour throughout
Staple Bound
The Daily Whey Newspaper is a newspaper-style promotional piece for a health and lifestyle brand, printed at A3 so it lands with real presence in the hand. It’s the kind of format that doesn’t get ignored: big, lightweight, and designed to be picked up, flicked through, and passed on.
Our favourite part is how the design stays calm while still feeling bold. The subtle grey base, paired with punchy purple and pink accents and that diamond-shaped cover image, gives the front page a welcoming, premium feel. Inside, the editorial flow is polished — a confident mix of stories, sections and breathing space that keeps readers moving.
If you’re planning something similar, start with our newspaper printing service, or explore the wider Ex Why Zed print journey to see how we guide projects from first quote to delivery.
The Daily Whey was built as a branded “mini newspaper” for existing customers and product buyers — something that feels like content, not an advert. The layout does that brilliantly: strong headlines, well-paced sections, and a clean editorial grid that makes even dense pages feel easy to read.
From what we can see in the spreads, it’s structured to keep attention: feature-style pages, practical fitness content, lighter moments (like puzzles), and product-led sections that still read like a magazine. That balance is exactly what makes this format such a smart tool for brand loyalty.
This was produced as an A3, 8-page self-cover booklet on 100gsm uncoated, printed full colour throughout and staple bound, with 1000 copies delivered.
Going uncoated at 100gsm keeps it lightweight and easy to handle — ideal for a handout that people will actually carry. The staple bind gives a neat folded leading edge, so it feels tidy and intentional rather than “flyer-ish”.
Want to sanity-check your own file set-up? Our 3mm bleed guide is a solid starting point, and the file set-up knowledge base is there for the fiddly bits.
1) The cover feels “classy and welcoming” without shouting. That purple and pink palette on soft grey, plus the diamond shape, gives the front page a modern, brand-led calm — more like a high-end supplement magazine than a promo leaflet.
2) The editorial pacing is genuinely polished. You can see the care in the hierarchy: big, confident headings, readable body text, and consistent spacing that lets the content breathe.
3) The balance of text, images and white space is doing the heavy lifting. Even on pages with lots going on (reviews, grids, and interactive elements), the layout stays clear and inviting — which is exactly what you want when the goal is “keep flicking”.
The project started with a straight quote request from the designer, comparing 8pp vs 12pp and 750 vs 1000 copies. Once they chose 1000 copies of the 8pp A3 version, we ran a file check, confirmed the artwork was good to go, and issued a PDF proof for final sign-off.
There was a small round of amends after the proof (exactly how it should be), followed by a quick re-check and approval — then straight into production. We also confirmed the key artwork set-up details early on (A3 size, 3mm bleed, and gutters), so the designer could work with confidence.
This is a great example of what we do best: quick quoting, clear file guidance, and a calm proofing process that keeps momentum without rushing the final checks. When you’re printing something designed to represent a brand, that last proof stage matters.
When you’re ready, you can send files via Ready to Order.
Use size as the “stop scroll”. A3 has real presence — perfect when the aim is to grab attention at a counter, event, gym, or in-box brand insert.
Keep it lightweight if it’s meant to travel. 100gsm uncoated feels friendly and readable, and it stops the piece feeling precious — people will actually pick it up and pass it on.
Design for breathing room. The best pages here aren’t the loudest — they’re the ones with a confident hierarchy and a clean rhythm of text, image and white space.
Make it feel like content, not a brochure. Sections, puzzles, columns and reviews invite a longer read — which gives your brand more time with the customer.
