245x172mm Zines
4pp Cover onto 200gsm Uncoated
64pp Text onto 120gsm Uncoated
Full colour throughout
Trimmed, collated and wire stitched
Embarking on the exploration of "So Young Magazine Issue 49," we delve into the thematic intricacies and the stylistic finesse that define this edition. As we analyse the magazine printing from its captivating cover featuring Been Stellar to the meticulous details of its print specifications, we uncover how So Young Magazine Printing transcends traditional boundaries to merge music and visual art seamlessly. Furthermore, the email interactions between Josh Whettingsteel and Ex Why Zed unveil a partnership strengthened by shared interests and collaborative spirit, showcasing Ex Why Zed's adaptability and commitment to excellence in the printing realm.
So Young Magazine Issue 49 captures the essence of the indie music scene through its vibrant and engaging cover featuring Been Stellar. This zine printing serves not only as a medium for visual art but also as a narrative arc that spans the auditory and visual spectrum of the underground music scene. The cover image is a compelling invitation into the world of Been Stellar, whose journey from a debut EP in 2022 to touring with significant acts like The 1975 and Fontaines D.C. is nothing short of meteoric. The visual presentation of the band, set against a backdrop that melds urban grit with the glimmer of a nocturnal metropolis, encapsulates their sound—raw, energetic, and unmistakably alive.
The design choices of Issue 49 are a testament to So Young's commitment to aesthetic excellence and thematic depth. The magazine uses a bold color palette that complements the dynamic nature of the featured artists. The reds and blues are not just visually striking but also convey a sense of passion and depth, mirroring the emotional intensity of the music discussed within its pages.
The typography employed throughout the magazine is both modern and readable, with creative headings that draw the reader’s attention to key articles. The layout is carefully curated to balance text and imagery, allowing for an immersive reading experience that enhances the narrative without overwhelming the senses.
The physical attributes of the magazine, such as its size (245x172mm), and the choice of uncoated paper for both the cover (200gsm) and text (120gsm), enrich the tactile experience of the reader. This choice of materials not only underscores So Young's dedication to quality but also enhances the visual artwork by providing a matte finish that absorbs light and reduces glare, making each page a pleasure to behold.
The wire-stitched binding of Issue 49 is not merely functional but also adds to the zine’s charm, offering a lay-flat design that is perfect for showcasing panoramic spreads like the vivid portrayal of the Barbican Laundrette. This method of binding ensures that the magazine can be opened fully without risking damage to the spine, encouraging a full appreciation of its artistic content.
One of the standout features in this issue is the narrative use of visuals to complement the articles. The laundrette spread, for instance, is not just a depiction of a mundane locale but a vibrant canvas that reflects the thematic elements of the everyday and the mundane in urban life, often echoed in the lyrics and rhythms of the bands featured.
These elements, when thoughtfully incorporated, can transform a simple magazine into a compelling piece of art that resonates with its audience on multiple levels, as exemplified by So Young Magazine Issue 49.
Josh Whettingsteel from So Young Magazine aimed to ensure a timely delivery of Issue 49 while managing financial flows effectively. Throughout the interaction, Josh was responsive and ensured all requirements for the publication were clearly communicated, demonstrating his dedication to maintaining the quality and consistency of the magazine.
The tight schedule for delivery and the need for a high-quality product without errors (like smudging due to rushed printing processes) were also addressed promptly. Mike's reminders and checks on the status of artwork submission ensured that the magazine would be printed and delivered on time.
The email exchanges reveal a positive and cordial relationship between Josh and Mike, with discussions extending beyond professional boundaries into personal interests such as music and festivals. This rapport is vital for business and was echoed in Josh's appreciation of the support received, ensuring a seamless process for Issue 49's production.
Josh's enthusiastic response to the suggestion of making Issue 50 a special edition with gold or silver foiling shows the trust and excitement towards Ex Why Zed's suggestions, portraying them as not just service providers but as partners in the creative process.
Ex Why Zed’s expertise in print solutions was evident through their proactive communication and technical advice. Ensuring the product's quality by advising on proper drying times and handling of the artwork reflects their technical proficiency and commitment to excellence. This expertise not only helps in producing a high-quality magazine but also in building a reputation as a reliable and professional printing service.
In Summary
The email interactions between Ex Why Zed and So Young Magazine illustrate a successful client-service provider relationship founded on mutual respect, flexibility, and a shared passion for music. These interactions not only helped in smoothly transitioning the project from conception to print but also set the stage for future collaborations, exemplified by the upcoming special edition of the magazine.
Reflecting on the comprehensive review and the vibrant email interactions surrounding "So Young Magazine Issue 49," several key aspects stand out. The magazine’s striking design and thoughtful content curation are testament to its role as a cultural catalyst within the indie music and art scene. Moreover, the supportive and responsive client service provided by Ex Why Zed highlights their role not just as a printer but as a pivotal part of the creative process. These insights not only celebrate the current achievements of So Young Magazine but also set a promising tone for its future editions.
