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A5 Kiss-Cut Sticker Sheet Printing for Extra Time Magazine

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Kiss Cut Sticker sheets
A5 self adhesive
Loads of individual shapes
A great way to add something cool inside your zine.
As a guide, 150 are £218+vat

Extra Time Magazine blends football, culture and design, so a sticker sheet feels like a natural companion to the printed issue. The brief was for custom A5 sticker sheets, “similar to last time”, to be inserted into a new 200-copy run of the magazine.

The finished sheet features multiple football-themed graphics: the Extra Time logo in club badge and roundel form, a match ball, a substitutions board, a lion crest, a cartoon striker mid-kick and a portrait of a retro-shirted player. At the bottom, the credit “Extra Time Magazine x Zach Kovan” reinforces the collaboration between the mag and illustrator.

Print Specification & Materials

We printed the sticker sheets full colour, single-sided onto a gloss self-adhesive stock. The gloss finish keeps colours punchy and gives each sticker the sort of shine fans expect from football merch.

Each sheet is A5 and kiss cut so the individual shapes peel away cleanly while the backing sheet stays intact. The A5 format matches neatly with the magazine footprint, making it simple to insert one sheet into each copy before shrink wrapping.

Design Details That Make It Sing

The sheet balances solid blocks of Extra Time green with black-and-white linework illustration. The variety of shapes – circles, crests, crosses and figure outlines – makes the sheet feel generous and collectible without being overcrowded.

Our production team reviewed the supplied cutter guide and spotted a risk: some of the original cut lines were so close to the artwork that stickers might tear out of the backing too easily. We overlaid a revised cutter in black over the client’s red version, nudged the shapes apart and simplified some edges for smoother peeling.

Because every sticker has a fine white border, the designs remain crisp even against busy backgrounds like laptop lids, camera cases or the covers of earlier Extra Time issues.

The Client’s Print Journey

These sticker sheets were part of a larger job: printing 200 copies of Extra Time Issue 6 with a metallic red foiled cover. Zeid, the editor, asked for a quote that included 200 custom A5 sticker sheets and confirmed that each magazine should be shrink wrapped together with one sheet.

Once the artwork was supplied via WeTransfer, we created PDF proofs for the cover, inside pages and sticker sheet. Zeid approved the sticker artwork on the first round, checking that only page one of his file would be used.

After payment, we scheduled books and stickers so they would complete together, then arranged split shipping: a batch of finished copies with sticker sheets to New York, and the remaining stock to Despatch Bros in the UK.

How Ex Why Zed Helped

For this Extra Time Magazine giveaway we:

  • Built sticker sheets into the magazine print quote so Zeid could see the full project cost upfront, including foiling and shrink wrapping.
  • Confirmed the spec – full colour on gloss self-adhesive, A5 size, one sheet per mag – and timing, making sure stickers completed within the same 12–15 day window as the foiled books.
  • Produced clear PDF proofs for the sheets so Zeid could sign off artwork before we ordered the cutting tool.
  • Revised the die-cut lines to prevent tearing and improve how the stickers release from the backing, sharing an overlay visual for approval.
  • Managed fulfilment, inserting one sheet into each magazine and shrink wrapping ready for retail and mail order.

It’s a good example of how a simple add-on can give a football culture mag an extra layer of collectability.

Takeaways for Your Next Sticker Sheet Project

  • Match the format to the main publication. A5 sheets slide neatly into most magazines and zines without extra packaging.
  • Use gloss self-adhesive for bright artwork. Gloss stock keeps colours vivid and feels “sticker-like” in a way fans recognise.
  • Plan for kiss cutting early. Keep complex outlines to a minimum and allow room between stickers so the backing doesn’t weaken.
  • Think in sets, not single stickers. Mix logos, characters and playful icons so the sheet feels worth holding onto.
  • Bundle stickers with your publication. Inserting and shrink wrapping one sheet per copy turns a magazine into a mini merch pack.
  • Agree proofing steps. A quick digital proof of both artwork and cutter lines will catch any issues before you go to press.
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