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Art Catalogue Printing: A Masterpiece Revealed in The Grand Buffet

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270x190mm Books
4pp Cover onto 350gsm Uncoated
Printed full colour both sides.
Embossed title to front and back cover.
Matt Lamination to outer
104pp Text (7mm Spine)
60pp Section on to 130gsm Gloss
40pp Section on to 120gsm Uncoated 100% Recycled
104pp text block. The first 32pp are onto gloss, pages 33­-72 on uncoated, pages 73­-104 are on gloss. Four colour print throughout
Trimmed, collated and perfect bound

The Grand Buffet: A Visual Feast

Delve into the meticulous crafting of “The Grand Buffet,” a captivating art catalogue from Fridman Gallery, New York. This review and analysis encapsulate the unique design elements and printing expertise that brought this project to life. Featuring a mix of glossy and recycled pages, the catalogue demonstrates Ex Why Zed’s proficiency in art catalogue printing. Experience the synergy between artistic vision and printing finesse, exploring how each page reflects the gallery’s ethos and the vibrancy of the artworks within. Explore our artist catalogue printing services.

Exquisite Design Choices: Marrying Form and Content

“The Grand Buffet,” a publication by Fridman Gallery, New York, stands as a testament to the symbiotic relationship between artistic content and physical form in book design. The choice of a 270x190mm size creates an intimate yet substantial presence, inviting readers into Alina Grasman’s world of paintings. The cover, embossed with red text on a light blue background, immediately captivates, setting a tone of elegance and attention to detail.

A Palette of Textures and Hues

The book’s material choices speak volumes. The 350gsm uncoated cover with matt lamination not only provides tactile pleasure but also ensures durability. Inside, the text block’s varied paper types – glossy for vibrancy, uncoated recycled for an organic feel – reflect a deep understanding of how medium impacts message. This choice enhances Grasman’s vivid color palette, making each page turn a discovery.

Typographic Harmony: Guiding the Viewer’s Eye

The typography, nestled in the upper left of each spread, offers a masterclass in using white space. It guides the reader’s eye, balancing the visual weight of text and imagery, ensuring that each element receives its due attention. This thoughtful placement echoes the careful curation of an art exhibition.

Binding and Layout: Perfectly Bound Storytelling

The perfect binding of “The Grand Buffet” is not just a physical attribute but a narrative one. It allows a seamless flow between pages, ensuring that the reader’s experience is uninterrupted as they journey through the sections. The transition from glossy to recycled paper midway mirrors a thematic shift, subtly influencing the reader’s perception.

Actionable Insights for Future Designers

  • Consider how material choices can reflect and enhance artistic content.
  • Use typography and layout to guide the viewer’s experience.
  • Employ binding styles that complement the narrative structure.
  • Balance visual elements to create a harmonious whole.
  • Experiment with paper types to add depth to the publication.

In conclusion, “The Grand Buffet” by Fridman Gallery is not just a showcase of Alina Grasman’s paintings; it is a testament to the power of thoughtful book design in elevating art.

The Print Journey of Fridman Gallery & Ex Why Zed

Key Takeaways:

  • Client: Fridman Gallery, New York
  • Designer: Noêm Held
  • Project: The Grand Buffet catalog
  • Initial Concept: Hardcover shell with a brochure stapled on the spine
  • Material Considerations: Arto Gloss for images, Popset Aqua for texts
  • Final Specifications: 270x190mm books, 104pp text, mixture of gloss and recycled uncoated paper, full-colour print, perfect binding

Client’s Aims and Challenges:

  • Fridman Gallery aimed to create a visually appealing yet cost-effective art catalog for Alina Grasman’s “The Grand Buffet.”
  • Main challenges included choosing the right materials and binding style to meet budgetary constraints while maintaining quality.

Ex Why Zed’s Expertise and Solutions:

  • Provided various printing options, including a detailed explanation of suitable materials and binding techniques.
  • Suggested cost-effective alternatives without compromising on the aesthetic appeal and quality of the final product.
  • Assisted in finalising specifications that align with the client’s vision and budget.
  • Maintained clear, responsive communication to address queries and provide guidance.

Client Satisfaction:

  • The email exchanges reflect a positive collaboration, with the client appreciating Ex Why Zed’s prompt responses and professional guidance.
  • The client’s willingness to adjust specifications based on Ex Why Zed’s advice indicates trust and satisfaction with the service provided.

Fulfilling Client Visions: A Winning Collaboration

As a leading print company, our experience with Fridman Gallery’s “The Grand Buffet” project exemplifies our commitment to client satisfaction and our ability to navigate complex printing requirements. Our adept handling of the project’s intricacies, from paper selection to binding decisions, showcases our expertise and dedication to delivering high-quality results

The Grand Buffet stands as a testament to the harmonious blend of art and printing. Its varied paper choices, from glossy to recycled, and the striking embossed cover, illustrate Ex Why Zed’s commitment to quality and adaptability in art catalogue printing. This case study showcases not just a successful print project but also the journey of collaboration and innovation, from initial conception to final execution.

Ready for a Quote?

We hope you find this case study inspirational.

For more information on this book or to discuss your upcoming project, do get in touch on:
hello@exwhyzed.com01206 766647
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Brilliant communication from start to finish. Mike had endless patience for the many questions we asked. The guides provided were easy to follow and super helpful (the video guides are a must watch too). Our order of hardback illustrated children's books was delivered expertly packaged and on time. As for the finished product itself - stunning - a real joy to finally hold, beautifully made and perfectly printed! We couldn't have asked for more. Well, we did - we instantly placed an order for paperback children's colouring books too, which we are equally as happy with. Look forward to working with Ex Why Zed again in the future.
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