Skip to content
hello@exwhyzed.com01206 766647

Send us your file

Use any of the four ways below. A real person checks every file for free before anything goes near a press.

How to send it

  • WeTransfer Our favouriteFree and no account needed. Add our address as the recipient.Open WeTransfer
  • DropboxUpload with our link. No Dropbox account needed.Upload
  • Google DriveShare it as ‘Anyone with the link’, then email us the link.Email the link
  • EmailAttach PDFs up to 10MB.Email us

This is the information we need to book in your job

  • Your print choices size, pages, paper, binding
  • How many copies, and the date you need them by
  • Your delivery address

Not sure it's ready? Send it anyway, we'll tell you exactly what needs fixing. Reprinting? We keep your artwork, so just tell us how many more.

Get a price
hello@exwhyzed.com01206 766647

Design Brief for Photography Book Artwork for Printing

Posted on 10 September 2023
Write Design Brief for Photography Book

Your Cut and Paste Design Brief to a Photobook Designer

You have reached at the stage where you have identified a book designer or a few possible graphic designers on Fiverr or PeoplePerHour for your upcoming project. You would now like to reach out and see if they have availability, if their pricing structure matches your budget and if they have experience of similar projects.

Here is an initial email you can copy and paste in as an initial design brief for photography book artwork for printing at Ex Why Zed. Use the structure and adapt the details for your own book title and expectations. When the design is finished, we take over printing your photobook and send the finished copies by tracked courier for next day UK delivery.

Project Overview:

Hello [Designer's Name],

I trust this message finds you well. I am a photographer who has spent years capturing moments, landscapes, and emotions through my lens. After curating thousands of images, I've selected a set that I believe tells a compelling visual story. I'm now looking to transition from the digital realm to the tactile experience of a celebratory and promotional photography book. I'm seeking a designer with a keen eye for detail and a minimalist aesthetic to help bring this vision to life.

Book Details:

  • Title: "Luminous Moments: A Photographic Journey"
  • Dimensions: 10 x 12 inches
  • Number of Pages: Approx. 120 (including front and back cover)

Design Requirements:

  1. Cover Design: A professional and sleek cover that hints at the visual journey within. I have a few images in mind for the cover but am open to your suggestions.
  2. Introductory Pages:
    • Title Page: Simple and elegant with the book's title and my name.
    • Author's Bio: A brief bio with a portrait photo.
    • Overview: A short introduction providing context and the inspiration behind the photographs.
  3. Layout: The design should be minimalistic, allowing the photographs to be the focal point. Each page or double-page spread will predominantly feature a single photograph.
  4. Typography: A clean and modern font for the introductory pages, captions, and index. The font should complement the images without drawing attention away from them.
  5. Captions & Page Numbers: I'm considering subtle page numbers and captions under each image. However, I'm also contemplating an index at the end of the book that lists the captions and corresponding page numbers. I'd love your input on which approach would be more aesthetically pleasing and user-friendly.
  6. Print-Ready Format: The final design should be optimised for high-quality printing, ensuring that the photographs retain their clarity and vibrancy.

Reference Material:

I will provide:

  • High-resolution files of all selected photographs.
  • Text content for the title page, author's bio, and overview.
  • Notes on specific images that I feel strongly about in terms of placement or presentation.

Communication & Feedback:

Open communication is vital for this project. I'd appreciate regular updates, especially when making decisions about image placement, layout, and design elements. While I have a clear vision for the photobook, I value your expertise and am open to suggestions that enhance the final product.

Timeline & Budget:

I aim to have the design finalized within [specific time frame, e.g., "5 weeks"]. Kindly let me know if this is feasible for you. Additionally, please provide a detailed quote, including any potential costs for revisions or design modifications.

Thank you for considering this collaboration. Your online portfolio showcases a sensitivity to visual storytelling that I believe aligns perfectly with my project. I'm excited about the possibility of working together to create a photobook that not only showcases my work but also stands as a testament to the power of visual narratives.

Warm regards,

[Your Name]

What's next?

Well, fingers crossed they come back to you in a few hours or days with an enthusiastic response that helps you complete the next step on your print journey and one of the designers you approached can be chosen as the winning candidate.

FAQs

Q: What is a design brief for photography book artwork?

A: A design brief for photography book artwork is a document that outlines the goals, requirements, and expectations for the design of a book cover or artwork related to photography.

Q: Why is a design brief important for photography book artwork?

A: A design brief is important because it helps communicate the vision and goals for the design to both the photographer and the book cover designer. It ensures that everyone involved is on the same page and working towards a common goal.

Q: How can I write a photography brief?

A: When writing a photography brief, you should start by outlining the project's goals and target audience. You can then provide details about the type of photography you're looking for, the desired mood or style, and any specific requirements or guidelines. Reading the content above is a great place to start.

Q: What should be included in a design brief for photography book artwork?

A: A design brief for photography book artwork should include information about the target audience, the desired style or mood of the design, any specific requirements or guidelines, and examples of book covers or artwork that you like.

Q: Should I include examples of book cover images or artwork in the brief?

A: Yes, including examples of book covers and illustrations or sketches of page layouts that you like can be helpful for the book cover designer to understand your preferences and style preferences. Photobooks can be hardback or paperback / softback. Softback encompasses wire stitching and perfect binding.

Q: Do I need to be a professional designer to write a design brief?

A: No, you don't need to be a professional designer to write a design brief for a freelancer. However, having a basic understanding of design concepts, imagery, terminology and a vision for your photobook can be helpful in effectively communicating your message to the designer.

Q: Can I use a template and illustrations for writing a design brief?

A: Yes, using a template or brief template can be a great way to get started and ensure that you include all the necessary information in your design brief. Copy and paste our one above and change the information to suit your self publishing project.

Q: What are some tips on writing a design brief for self-publishing photobooks?

A: Some tips on how to write a design brief for photography book artwork include being clear and concise, providing specific details and examples, and being open to collaboration and feedback from the book cover designer.

Q: Does the book cover design need to be in colour?

A: No, the book cover design can be in colour or black and white depending on your preferences and the overall style of the book.

Q: Can I find the right book cover designer for my photography book artwork?

A: Yes, there are many talented book cover designers out there specialising in photography book artwork. You can search online platforms or ask for recommendations to find the right designer for your project. Enjoy reading our articles on finding a designer on Fiverr, identifying a great designer on PeoplePerHour and the Best Book Design Solutions.

Rather we printed it properly?

Your project deserves better than a home printer.

You've got the know how, so now let us do it for you. From first zines to 500 copy hardbacks, we've printed it all since 2006: beautifully bound, every file checked by a real person, and delivered on your deadline.

Get your print quote →

★★★★★  5/5 on Reviews.io  •  Free paper samples  •  Order a test copy first

News, articles and whats what
Take a look at some of our other blog posts.
20 Best Book Covers That Will Leave You in Awe

20 Best Book Covers That Will Leave You in Awe

Posted on 19 October 2026
  by Mike Heaton
Just as we form an opinion about a stranger by their appearance, our perception of a book is heavily influenced by its cover design, especially in the context of independent self publishing. A good old proverb may caution us not to judge a book by its cover, but the reality is that a compelling cover […]
Stand Out with These Eye-Catching 10 Book Cover Ideas

Stand Out with These Eye-Catching 10 Book Cover Ideas

Posted on 19 October 2026
  by Mike Heaton
Are you trying to figure out different ways to enhance your next book cover? Well, a book cover does far more than serve as a protective jacket for your book. In many ways, it is the gateway to your story, the first page that a reader turns.  As author Holly Lisle rightly said, "Your book's […]
Are Big Publishers Using AI Book Covers? What It Means for Your Book

Are Big Publishers Using AI Book Covers? What It Means for Your Book

Posted on 14 October 2026
  by Mike Heaton
Big publishers are reportedly using AI on covers and blurbs. As book printers, we explain what it means for your cover and how to use AI well.
What Affects the Cost of Printing Booklets? Our Real UK Prices Explained

What Affects the Cost of Printing Booklets? Our Real UK Prices Explained

Posted on 7 October 2026
  by Mike Heaton
A 16 page A5 booklet costs £1.64 a copy when we print 100 of them. Order 250 and the very same booklet drops to £1.12. Those are our published prices, not a hopeful range, and they are the clearest way we know to explain the cost of printing booklets: put real figures on the table […]
©2026 Ex Why Zed Ltd. All Rights Reserved | A polite suggestion to the rest of the print industry: why not use some brain power and creativity to write your own content rather than copying ours again?Catchfish Online