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Design Brief for Children's Book Layout and Design

Posted on 28 January 2024
Design Brief for Children's Book Layout

A copy and paste design brief for your book designer

You have reached at the stage where you have identified a book designer or a few possible graphic designers on Fiverr or PeoplePerHour for your upcoming project. You would now like to reach out and see if they have availability, if their pricing structure matches your budget and if they have experience of similar projects.

Here is an initial email you can copy and paste in as an initial design brief for children's book layout and design. Use the structure and adapt the details for your own book title and expectations.

Project Overview:

Hello [Designer's Name],

I hope this message finds you well. I am excited to embark on this journey of bringing my children's book to life, and I believe your expertise and creativity can help make this dream a reality. I have completed all the illustrations and written content for the book. Now, I'm looking for a talented designer like you to weave them together into a cohesive, visually engaging publication.

Book Details:

  • Title: "The Adventures of Luna the Lively Lemur"
  • Target Audience: Children aged 4-8 years
  • Number of Pages: 32 (including front and back cover)
  • Dimensions: 8.5 x 11 inches

Design Requirements:

  1. Layout: The book will be a mix of full-page illustrations, double-page spreads, and pages with both text and illustrations. The flow should be intuitive and guide young readers through the story seamlessly.
  2. Typography: The font should be legible for young readers, with playful elements that match the book's tone. Please ensure the text doesn't overshadow the illustrations and vice versa.
  3. Colour Palette: The illustrations are vibrant and colourful. The design should complement this by using a harmonious colour palette for the text and any additional design elements.
  4. Additional Elements: Consider adding design elements like borders, patterns, or motifs that can enhance the overall look without overwhelming the primary content.
  5. Cover Design: While the main illustration for the cover is ready, I'd like your input on typography, placement, and any additional design elements that can make the book stand out.

Reference Material:

I will provide:

  • High-resolution files of all illustrations.
  • A Word document with the complete text, clearly indicating the intended placement with respective illustrations.
  • Ultimately I will need to receive high quality, print ready PDF files as per the guidelines set out on exwhyzed.com

Communication & Feedback:

Open communication is crucial for me. I'd appreciate regular updates and drafts, allowing for collaborative feedback. While I trust your expertise, I'd like to be involved in the design decisions to ensure the final product aligns with my vision.

Timeline & Budget:

I am aiming to have the design finalised within [specific time frame, e.g., "4 weeks"]. Please let me know if this is feasible. Additionally, I'd appreciate a breakdown of your pricing, including any additional costs for revisions or add-ons.

Signing Off:

Thank you for considering this project. I've admired your previous work and I believe your design sensibilities align with what I envision for my book. I'm looking forward to potentially collaborating with you and creating a memorable book that children and parents will cherish.

Warm regards,

[Your Name]

What's next?

Well, fingers crossed they come back to you in a few hours or days with an enthusiastic response that helps you move the project forward and one of the designers you approached can be chosen as the winning candidate.

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