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Promotional Book Printing: Sowing Seeds of Sustainability with Ex Why Zed

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A5 Books
4pp Cover onto 300gsm Revive 100 Uncoated
84pp Text onto 120gsm Revive 100 Uncoated
Full colour print throughout
Perfect bound

Immerse yourself in the story of ‘Rewild Ojai – Native Garden Tour 2024,’ a journey of ecological passion transformed into print by the collaborative expertise of Ex Why Zed. With Promotional Book printing at the heart of this case study, we unfold a tale where sustainable printing and environmental conservation meets the tactile sensation of fine paper and the vibrant display of colour. Expect a narrative rich in design critique and a deep-dive into the email threads that painted this project’s success.

Design and Aesthetics: Reflecting Nature’s Palette

From the striking cover, the deep blues and lush silhouettes invite readers into Ojai’s wilderness. One cannot help but commend the aesthetic choices that embody the spirit of conservation. The colour palette throughout the pages is a vibrant echo of Ojai’s natural landscape, capturing the vividness of wildflowers and the subtlety of dusk skies. It’s a visual feast, an art book printing masterpiece that brings to life the diverse flora and fauna of the valley.

Typography and Layout: The Language of the Land

The typography stands out – it is both bold and unpretentious, ensuring that the message of rewilding doesn’t just whisper but resonates. The layout complements the photographs, giving each image space to breathe, which encourages readers to pause and appreciate the beauty of each garden showcased. It’s a testament to the power of custom book printing in the USA that places importance on visual storytelling.

Binding and Material Choices: Eco-Conscious and Lasting

Perfect binding was the choice for this book, creating a clean and professional finish. The choice of Revive 100 Uncoated paper, slightly off-white, with its grainy texture, adds to the narrative, whispering the story of sustainability. It’s these nuances in the self-published book printing that speak volumes of the Conservancy’s commitment to nature.

Actionable Insights:

• Select materials that reflect your book’s message. For ‘Rewild Ojai’, the eco-friendly paper emphasises their environmental ethos.

• Let typography tell a story; choose styles that echo your theme.

• Use a colour palette that draws readers into the book’s world.

• Design layouts that give your content the space to make an impact.

• Consider the binding style’s functionality and its contribution to the book’s feel.

Key Takeaways from the Ex Why Zed and Ojai Valley Land Conservancy Interaction

• Collaboration and client support are at the heart of Ex Why Zed’s service.

• Tailored advice and technical guidance were provided for an informed paper choice.

• The proactive approach and flexibility ensured the project remained on schedule.

• Clear communication and thorough pre-press checks guaranteed high-quality results.

• A partnership built on trust, resulting in a product that perfectly aligned with the client’s vision.

Client’s Aims and Aspirations

Nathan Wickstrum from the Ojai Valley Land Conservancy aimed to produce a promotional book that echoed the organisation’s commitment to the environment. The essential requirements were a tactile feel and a natural look, with a specific texture that resonates with the conservancy’s ethos. The primary concerns were selecting the right paper and ensuring the book was ready for a significant upcoming event.

Experts Transforming Aspirations into Print

Ex Why Zed deployed their expertise and patient guidance to navigate the complexities of book printing. They provided a detailed quote and broke down the print journey into digestible steps. Options for the cover and paper texture were discussed extensively, with the Ex Why Zed team offering professional advice on materials that balance aesthetics with practicality, ultimately deciding on Revive 100 Uncoated for its natural feel and alignment with the client’s ecological stance.

Ensuring Excellence and Trust

Throughout the exchanges, Expertise, Experience, Authoritativeness, and Trustworthiness, was implicitly adhered to. Ex Why Zed demonstrated their knowledge in print solutions, their considerable experience with similar projects, the authoritativeness through confident recommendations, and trustworthiness by managing the client’s expectations and project timeline efficiently.

Positive Client Feedback

Nathan’s consistent appreciation and the final selection of the Revive 100 Uncoated paper reflect the successful culmination of the collaborative efforts. His repeated commendations, “You did such a nice job with them!” and “Thank you so much for your patience,” serve as informal testimonials to Ex Why Zed’s dedication and quality of service.

In summary, the email exchanges between Ex Why Zed and Nathan Wickstrum of the Ojai Valley Land Conservancy are a testament to the print company’s commitment to delivering a product that not only meets but exceeds client expectations, all while upholding the values of environmental stewardship and high-quality craftsmanship.


In conclusion, the ‘Rewild Ojai – Native Garden Tour 2024’ case study epitomizes the synergy between a client’s ecological vision and Ex Why Zed’s printing prowess. From the decision-making on paper choice to the final touches of perfect binding, this collaboration is a benchmark for custom book printing that aligns with sustainability. It stands as a beacon for aspiring designers and authors, proving that the essence of a message can be effectively captured and enshrined in print, with the journey from concept to physical reality as enriching as the gardens of Ojai themselves.

Ready for a Quote?

We hope you find this case study inspirational.

For more information on this book or to discuss your upcoming project, do get in touch on:
hello@exwhyzed.com01206 766647
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Brilliant communication from start to finish. Mike had endless patience for the many questions we asked. The guides provided were easy to follow and super helpful (the video guides are a must watch too). Our order of hardback illustrated children's books was delivered expertly packaged and on time. As for the finished product itself - stunning - a real joy to finally hold, beautifully made and perfectly printed! We couldn't have asked for more. Well, we did - we instantly placed an order for paperback children's colouring books too, which we are equally as happy with. Look forward to working with Ex Why Zed again in the future.
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