As the proud author of a new children’s book you have just printed at Ex Why Zed, you are now looking for ways to get the word out on social media. Well, you’ve come to the right place! Social media offers a great way to promote your book to the right audience and maximise its impact. Brilliantly, it is also FREE. You have done the hard work of writing the book, getting it illustrated and transforming it into print, now comes the fun bit of showing the world.
(If you haven’t printed your book yet then jump on our Project Builder to let us know your print spec and we’ll provide a quote. We are also on Live Chat, email to hello@exwhyzed.com and phone on 01206 766647).
Here are the top 10 ways to ensure your children’s book marketing campaign has a maximum potential on social media channels:
1. Create an Engaging Video: Videos are a great way to engage potential fans of your book. YouTube is the second largest search engine after Google so go ahead and create a fun, informative video outlining the book’s key messages and any social campaigns associated with it. Here is a video guide we made about the children’s book print process.
2. Use Hashtags Cleverly: Effective hashtag use can bring more eyes to your posts, so make sure to use relevant, popular and trending hashtags to ensure maximum reach on social media. You can use up to 20 tags on Instagram, while 3-5 is good for Twitter and YouTube.
3. Answer Questions: Monitor conversations about the book or related topics to keep up with the latest news. Answer questions related to the book and monitor reactions to identify any changes you need to make. This helps give your brand a personality and gives potential readers as well as existing fans a way to connect with you.
4. Run Contests and Giveaways: Run contests and giveaways to gain new followers and show appreciation for the ones that you already have.
5. Connect with Influencers and Other Authors: Social media offers a great way to connect with others who have already achieved success in your niche. Follow influencers and other authors and build relationships with them.
6. Share Reviews and Testimonials: Share reviews and testimonials from readers and experts in the industry to build trust with your social audience.
7. Create a Community: Create a community of active supporters of your book on each of your social media channels. Ask questions, reply to comments and stay active on a regular basis.
8. Offer Pre-Order Discounts: Give people a reason to pre-order your book by offering discounts and incentives.
9. Images and Visuals: Use images and visuals, such as book covers and inside shots, to promote your book on social media.
10. Share Behind-the-Scenes Content: Share behind-the-scenes content related to the book, such as writing process and revisions. This can be a great way to connect with people on a personal level.
By following these simple tips, you can get the word out about your new book and increase its impact on social media channels. Good luck!
Our portfolio is bursting at the seems with examples of previous books we have printed.
Still intrigued and looking for more visuals? Grab a coffee and enjoy our Action Packed Video Guide.