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Want to know how to print out a brochure that grabs attention and gets results? Whether you’re promoting a product, service, or event, a well-designed brochure is a powerful marketing tool, but only if it’s printed right. From blurry images to off-centre folds, even small missteps can ruin an otherwise stunning design. In this guide, we’ll walk you through how to print a brochure that looks just as good on paper as it does on screen. With the right tips and a few pro tricks, you’ll be holding a beautiful, professional-quality brochure in your hands in no time.
A brochure is a printed marketing document that shares key information about your business, products, services, or events in a concise, visually appealing format. Common styles include bifolds, trifolds, and multi-page booklets. They’re often used to promote offerings, explain benefits, or guide potential customers toward a decision. Here are some key benefits of a well-printed brochure:
Brochures come in a variety of formats, each suited to different types of content and presentation styles. The fold you choose can impact both the look and usability of your brochure. So, it’s important to pick the right one for your goals. Here are the major types:
Each fold style offers a different way to guide the reader’s experience. So choose one that complements your content and keeps your audience engaged from cover to close.
Before you start with brochure printing, it's important to gather the right elements to ensure your brochure looks polished and professional. A little preparation up front can save time, money, and a lot of frustration later. Here's what you'll need:
With these essentials in place, you're ready to create a brochure that not only looks great but also gets results.
Printing a brochure may seem straightforward, but doing it right involves more than just hitting "print." From design setup to choosing the right paper and print method, each step plays a role in ensuring your brochure looks sharp, professional, and aligned with your brand. Here’s a step-by-step guide on how to print in brochure format:
Before printing, double-check your layout, colours, images, and text. Make sure:
Use professional design tools like Adobe InDesign, Illustrator, Canva, or Affinity Publisher to create a clean, print-ready layout.
Printers require a bit of extra space around the edges to ensure clean cutting. Set a bleed area of about 0.125 inches (3 mm) around all edges and include crop marks to guide trimming. This ensures that your design prints all the way to the edge without unintended white borders.
In the UK, common brochure sizes align with the ISO paper size system, similar to other international standards. The most popular sizes include:
Select the fold that suits your content (trifold, bifold, gatefold, etc.). Make sure your design aligns with the folds so that panels don’t look misaligned or confusing once printed.
Paper quality has a huge impact on the final look and feel. Choose based on your brand image and purpose:
Some printers also offer special coatings like UV gloss or soft-touch laminate for added durability and tactile appeal. At Ex Why Zed, you get access to some of the best paper types, including standard and custom options. But the best part is that all our papers are FSC approved, which is better than 100% recycled papers.
You typically have two options:
Discuss options with your printer based on your budget, deadline, and quality expectations. At Ex Why Zed, you can choose between digital and Litho printing depending on your run size. Get a quote now.
Always request a proof copy, either digital or physical, before printing the full batch. At Ex Why Zed, we offer a free sample for your brochure. Review it carefully for:
A second set of eyes often helps spot issues you might miss after staring at the same file for days.
Once the proof is approved, move ahead with full printing. Choose the quantity based on your campaign size and distribution channels, whether it's handouts at events, mailers to customers, or leave-behinds in stores or offices. If you’re distributing digitally as well, export a web-optimized PDF version (smaller size, RGB colour mode) to email or share online. When you print your brochures with Ex Why Zed, you get free delivery of your printed brochures across the UK.
Getting really good results means you need to pay close attention to every part of your work. Try to keep these tips as you make your brochure:
If you have been wondering where to print trifold brochures or multi-fold brochures, your search ends with Ex Why Zed. Choosing us for your brochure printing means partnering with a dynamic, independent print company that specializes in printing brochures backed by expert support and top-tier production. We offer both HP Indigo digital and Heidelberg Litho printing, depending on your run size. Digital for small quantities with fast turnaround, Litho for excellent value on larger batches.
You’ll benefit from free PDF file checks, no minimum orders, instant pricing for up to 20 copies, free UK delivery, and helpful, accessible human guidance throughout the process. Whether you’re aiming for premium finishes like matt lamination or wire‑stitched perfect binding, we let your creative vision shine, without size limits or rigid formats. Contact us now for printing your brochures.
Printing a brochure isn’t just about putting ink on paper; it’s about presenting your brand with clarity, professionalism, and purpose. By choosing the right design, paper, fold, and print method, you can transform your ideas into a visually striking marketing tool that truly resonates with your audience. Whether you're printing ten brochures or ten thousand, following these tips will help you achieve beautiful, high-quality results that leave a lasting impression.
Pick your paper by thinking about how strong it needs to be and how it looks. Lightweight stock is good for casual marketing materials. Cardstock is better for important professional pieces that need more impact. Make sure the paper you use fits your brochure layout and your printer settings.
To get correct double-sided printing, you need to choose short edge binding in your print settings. This helps stop the pages from ending up backward. Make sure the pages are lined up right in your layout. In the printer's dialog box, check that you have the right settings for the pages.
PDF is the best file format to get great results for printers and keep colours right. You can use Adobe Acrobat or Microsoft apps to make files that match your brochure layout. Make sure to add crop marks and use CMYK settings. This helps your brochure look professional when printed with the right layout.
Brochure printing in the UK typically starts at £32 for one copy and when the print run increases, the price moves upwards, depending on quantity, size, paper, and finish. Short-run digital prints (e.g. 50–100 copies) can start around £140–£170. Larger Litho print runs (1,000+ copies) may start at £350. For the best rates and offers, get in touch with Ex Why Zed.
To print a brochure from a PDF, first ensure the file is set to the correct size, includes bleed, and is in CMYK colour mode. Open the PDF in Adobe Acrobat or your printer’s recommended software and select the correct print settings, including double-sided and page order. Send it to a professional printer for best results.
To print a trifold brochure, start by designing your layout on an 8.5” x 11” or A4 page, dividing it into three equal panels with proper margins and bleed (usually 3mm). Ensure all text and images are within safe zones to avoid folding issues. Export the design as a high-resolution PDF in CMYK colour mode, then print it double-sided on quality paper.
